BRIEF

Specializing in oat milk and Indian vegan foods, Vegan Day is a subscription service that taps into a growing market for sustainable, cruelty-free choices. They wanted to target the young, health and planet conscious consumers of urban India. The brand “Veganday” is inspired by the belief that one day a week solution is more sustainable for the masses, and will have a bigger impact vs. a few perfect vegans. One day at a time. One step at a time. 

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SOLUTION

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LOCAL created a modern Indian brand that was inherently (good) habit-forming. Little clues were coded into its graphics, colours and language that made you build a more positive assoication with Vegan food choices and turn an already vegetarian friendly Indian society, to a vegan friendly one.

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