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THE BRIEF

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While a staple in kitchens across many regions in India, chicken pickles remained home-recipes and were not commercially sold. Recognizing this, the founders of 'The Pickled Chick' created a range of chicken pickles inspired by the flavours and kitchen secrets of different regions of India.

 

THE SOLUTION

 

We designed packages with illustrations that would represent each regional flavour. The colours used were spicy - oranges, greens, reds and browns as the ingredients of the pickles thus creating an appealing shelf desirability.