2018
Lightbox
Corporate identity design
ESTEE LAUDER
THE BRIEF
The French makeup giant, Estée Lauder wanted to launch a Diwali campaign in India which was elegant and understated like them, and yet left something to be remembered by.
THE SOLUTION
We designed a limited edition box bag printed with the classical Indian fireworks of phuljari, pataaka, jameen chakri and flower pot, which would capture the sparkle of Diwali. The campaign had an antipollution social media message of #allsparklenosmoke which extended into the bag being reusable as a fashion accessory.
motion poster
THE BAG
A beautifully crafted box bag was designed keeping in mind the ethos of the Estee woman. It was meant to be a Diwali gift from Estee to its clientele.
The suede was imported from Europe, gold foiled in India and finished with a metallic chain.
campaign shoot
A 10- part photo series was meticulously shot for this campaign launching the new Diwali gift box bag.
FINAL OUTPUT
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campaign roll out
The campaign was rolled out in stores across India and in airports and countries where the Indian diaspora lived like the Gulf, the UK, South Africa and USA.
THE hashtag
The hashtag started to gain tractioin as a movement.
#AllSparkleNoSmoke became synonymous with Estee Lauder and Diwali.
a diwali card in a matchbox
We designed a Diwali card with tips about how you could celebrate your Diwali without bursting crackers to support our anti-pollution campaign #allsparklenosmoke