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Crazy Rich Asia: Understanding luxury in Singapore and India
Rahul Advani, our researcher is an anthropologist, passionate observer of human behaviour and culture geek. Raised in Singapore and...
Rahul Advani
Aug 20, 20247 min read
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4 comments

Global vibes, local tribes
Our ACD, Sachit Shyam explores the critical role of localized design in building authentic and impactful brand connections with diverse...
Sachit Shyam
Aug 5, 20243 min read
56 views
2 comments

Time, Tradition, and Taste: Redefining Luxury in Indian Cuisine.
Rini Singhi explores the meticulous detail shaping both our rich culinary heritage and the essence of Indian luxury in food. Image:...
Rini Singhi
Jul 2, 20243 min read
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2 comments

The ‘Coming of Age’ of Luxury Shopping in India.
Sukriti Dubey explores the nuances of the Indian luxury market, where rising aspirations meet cultural heritage. She's a Content...
Sukriti Dubey
Jun 21, 20243 min read
108 views
1 comment

The Luxury Loop
Manasi Deshpande, Project Manager at LOCAL, brings a global lens and cultural fluency to her projects. Shaped by her life across two...
Manasi Deshpande
Jun 11, 20243 min read
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1 comment


Crafting Creativity: Tales from the London Design Scene and D&AD Adventures
Roshnee Desai, Founder and Creative Director at LOCAL, reflects on her decade long relationship with London's design scene and her...
Roshnee Desai
Jun 6, 20244 min read
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Minimalism and Maximalism in Indian Graphic Design
The conversation about minimalism and maximalism is a very new one, and perhaps slightly irrelevant if only looked at from an aesthetic...
Roshnee Desai
Apr 12, 20234 min read
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1 comment


We humans want to conquer things
We humans want to conquer things First the elements of nature. Then the animals and plants We tried to take their best features, outrun...
Roshnee Desai
Feb 25, 20231 min read
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Indian Girl in London
I was invited to speak about something 'Interesting' in London last week. I chose to talk about Identities and labels. In the western...
Roshnee Desai
Sep 9, 20221 min read
166 views
2 comments


Starting LOCAL : the good, the bad and the truth
This was the first blog I had published on medium on June 20, 2018. We have come a long way since then. LOCAL will turn 5 this year and I...
Roshnee Desai
Jan 2, 20206 min read
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12 comments


Welcome to the LOCAL blog
We are now going to migrate all the thought pieces written and created by us on this site so we have it all in one place. Feel free to...
Roshnee Desai
Jan 2, 20201 min read
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